What happened to Concord? Why did a big Sony first-party game get sent out to die immediately? Is it actually selling badly, or are we just reading the numbers wrong? As usual when questions of this nature crop up, I asked a bunch of professional industry analysts to explain it to me.
Honestly, deadlock doing the whole Fight Club marketing strategy really paid off for them. I heard so much about “the game you weren’t allowed to talk about” on various streams.
So basically, it’s a poorly marketed $40 game facing a lot of free and popular competition.
Did they market it at all?
All I have seen is the post mortem articles. Deadlock has had more marketing.
Honestly, deadlock doing the whole Fight Club marketing strategy really paid off for them. I heard so much about “the game you weren’t allowed to talk about” on various streams.