• vithigar@lemmy.ca
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    4 days ago

    I know someone who has a company with the word “technology” in the name, like “Smith Technology”. They use .technology because it’s literally the name of the company, which I think is good for the brand identity, but have run into issues where people just don’t think it’s a correct url because “smith.technology” looks like it’s missing its TLD.

    • tiramichu@lemm.ee
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      4 days ago

      Haha yeah. People are so accustomed to short TLDs that ‘smith.technology’ just intuitively feels kinda wrong, and it still feels that way to me, even as a tech person who knows it is perfectly valid.

      You’re thinking like “smith dot technology dot what?