They’re not gonna stop until well past the point where it stops making sense. That’s the nature of this, the higher ups are always slow to react, but determined to chase what they perceive as a trend. Throw money at things in the hope of striking rich like fortnite, (honestly it’s little better than gambling) they have no understanding, or will to understand, the reasons why some games take off and others fail. So they mindlessly push thinking that’s it purely a matter of luck or timing.
Yeah I had a huge laugh, this is just gonna suck for the people who get suckered into it.