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12 hours agoI can see it working when you otherwise have NO brand recognition whatsoever, but seeing ads for, say, TikTok on YouTube every 30 seconds isn’t going to convince me to get a TikTok. I’m never going to be “gee I wonder what short form video content provider I should subscribe to” and even if that somehow miraculously DID happen, I’m going to research my decision and not just arbitrarily make a decision based on a notion I might have heard about a product one time months/years ago. Maybe if I didn’t have a computer in my pocket at all times where I could get unbiased reviews on demand that would work but definitely not in modern times. But apparently I’m in the minority.
Yeah, you make some good points. But I’m also wondering if it isn’t the advertising companies themselves who are perpetuating the idea that all this super aggressive advertising works to sell more advertising. After all, they tout targeted ads as some new must-have evolution but as far as I am aware targeted ads haven’t been shown to be any more effective than contextual ads. And maybe not everyone has the luxury to actively avoid purchasing products that annoy them with ads. But I definitely agree that it’s never worth the sacrifice.