There’s a bit of a sugar replacement movement, which isn’t necessarily healthier. Most of the sugar replacements have been linked with stuff like dementia if consumed regularly for a long period. And most of them taste a bit off. The other part of the problem is that when you eat something sweet, your body expects sugar. When it doesn’t get the sugar it’s expecting, it will feel like you are still hungry even though you just ate something.
Corps have been complaining for years already that people aren’t buying enough. Millenials are killing this industry and that industry because we don’t consume enough - “enough” being whatever level they’ve decided we should consume. They feel entitled to our dollars, whether or not their product or service is any good.
If they were smart, companies would lower prices to be more competitive and incentivize people to buy more. Instead they’ve doubled down and posted armed guards at the store exits to intimidate the customers they have left. They’ve slipped data collection into every interaction. It’s pretty obvious they’re not playing the long game anymore.