Some decade and change ago I used to sell people Drupal installs at £200 a pop. They’d get a pretty secure codebase, the ability to add content through a gui and if necessary have customer accounts.

Pretty much what killed it as a business was everyone expected to be on the first page of Google because business advisers were telling them that sitebuilders should do SEO as standard.

Might just as well show a dog a card trick.