They do better about privacy because they make enough money from their inflated prices and blind brand loyalty where they dont have to become an ad company like google. Google is very good at protecting their users data from third parties, as long as they can still collect all of it.

Apple (currently) doesn’t collect a lot of data which allows them to design products with security as a primary component instead of as an afterthought

here is how to opt out.

Proceeds to never say how to opt out