It’s because the original image macro that this is based on was about piracy, saying something along the lines of “I bring a certain ‘just torrent it’ vibe to the conversion that the riaa just doesn’t like.”
Their reuse of the macro is indirectly an answer or a continuation of it that can be seen as acknowledging the original message.
You don’t. It works perfectly fine OOTB. Can’t speak for the Pinecil v2 with Bluetooth and the companion app but I have v1 and the software been stable and bug-free enough I’ve never even given a thought to updating the firmware on it